Let’s start with the final result!

Attractive and compelling: website, portofolio, online PDF’s, SEO, Social Media, Direct Mail, Promotional Materials, all wrapped in a cohesive brand identity that is YOU.

THE PROCESS:

• Let’s begin with your body of work. Cull the herd of images to highlight the most relevant for your 2-3 areas of concentration.

• Rework-redesign your website with fonts and looks that are new and refreshing. Use of color is important to garnering attention.

• Navigational naming on website that is relevant to the work you desire to get. Look at who or what you want to work with. Identify 10-50 you would be realistically a good match with.

• Look at your logo - maybe redesign it

• Your personal photo and statement of who you are. Does it speak loudly of your expertise

  and experience? What awards might you have? What organizations do you belong to?

• Social Media - create a calendar to remind you to post something once a week. Follow those that follow you. Follow accounts you want to notice you.

• Identify your target markets and stick to it. Over and over again - it takes 6 times to get attention ( that is, if the message is clear)

• Engaging promotional products to send out - what could these be?

• SEO - what words must be on your site to get you top of Google search?

• Email campaigns - which ones get you noticed? How do you follow up?

• What is trending in the ad industry now?

If this sounds interesting and you would like some answers, let’s talk ! Reach me at: judy@judymcgrath.net 847-561-6549